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How YSO Works
We all used coupons. We cut, download, bring in, or on-line capture some coupon for some product. We get to the counter, or online site, or drive through, and redeem our BOGO (i.e. Buy one - Get one), and leave. That is great. BUT, what if before they get their free whatever, they must SHARE that offer with their 5000 "friends" on Social Media? Would not that be better? And we have more ideas....
This short tutorial is just the basic understanding of how to start taking personal control of your businesses marketing and advertising. Go ahead, play around with all the features. You will be amazed about all the functions this thing can do. "When I first discovered this program, I instantly started to think of all the ways that I could attract new clients and build my database."
We help you get started with ideas that really work
Our marketing department is constantly coming up with new ways to market on social media. We are always available to talk shop and assist you in building your brand.
A social media dashboard monitors your social media performance metrics like engagement, subscriber or follower count, and audience insights. Social media dashboards bring together metrics from platforms like Facebook, Twitter, and YouTube to display your social media marketing performance in a single view. When you track your metrics on a social media dashboard, you have quick access to insights that will help you make smart, data-driven marketing decisions.
Why should I use a YSO Merchant Dashboard?
A social media monitoring dashboard displays all of your metrics in a single view. Use your social media metrics to shape your marketing strategy, engage with your audience, increase your conversion rates, and generate revenue. Social media dashboards allow you to gain insight with a single glance and share your performance with your team so you can stay on top of your social media strategies.
How do I create a YSO Merchant Dashboard?
Before you start building a social media dashboard, ask yourself these questions.
Who is the audience for the marketing dashboard?
What information do they need?
What do they already know about the marketing metrics?
What is their level of experience with marketing data?
These questions will help you narrow the scope of your dashboard and identify the top social media marketing metrics to track.
A well-designed social media dashboard will communicate a clear message, so create your dashboard based on your intended audience. From there, choose the right visualizations and ensure your dashboard is easy to read.
What should be on a YSO Merchant Dashboard?
The top social media metrics for data-driven marketers include:
Followers
Content Engagement
Reach
Impressions
Likes, Comments, and Shares
Post Clicks
Average Video Watch Time
Retweets and Mentions
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Create Campaigns
A campaign created through YSO merchant’s dashboard is a marketing strategy where a business or merchant utilizes social media platforms to promote and offer discounts or deals to their customers. This can include creating posts, ads, or stories on platforms such as Facebook, Instagram, or Twitter that highlight the offer and provide a specific code or link for customers to redeem the deal. This type of campaign allows businesses to reach a wide audience and drive sales through the use of YSO merchant’s dashboard. Social media campaigns can be a highly effective way for businesses to increase brand awareness, promote products or services, and drive sales. By creating a campaign, you can typically start by identifying your target audience and determining which social media platforms they are most active on.
Once the target audience and platform have been identified, you can create a range of content such as images, videos, and text posts to promote the offer. The content should be visually appealing and include a clear call-to-action (CTA) such as a link or code for customers to redeem the offer.
One of the key advantages of using YSO merchant’s dashboard for offers and promotions is the ability to reach a large audience at a relatively low cost.
Additionally, YSO merchant’s dashboard offer targeting options like lookalike audience, interest-based targeting, and retargeting that can help you to reach your ideal customers.
You can also use Your Social Offers analytics to track the performance of your campaign and make adjustments as needed. By analyzing metrics such as engagement, reach, and conversions, businesses can gain valuable insights into what is working and what is not, and make data-driven decisions to improve the effectiveness of your campaigns.
Overall, creating a campaign through YSO merchant’s dashboard can be an effective way for your businesses to drive sales and increase brand awareness.
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Geo Locate Your Business
Geo-locating your business through YSO merchant’s dashboard is a marketing strategy where merchants use their physical location and social media platforms to promote and offer discounts or deals to customers within a specific geographical area. This can include creating posts, ads, or stories on platforms such as Facebook, Instagram, or Twitter that highlight the offer and provide a specific code or link for customers to redeem the deal.
When creating a geo-located campaign, merchants typically start by identifying their audience and determining which social media platforms merchants are most active on. Once the target audience and platform have been identified, merchants can create a range of content such as images, videos, and text posts to promote the offer. The content should be visually appealing and include a clear call-to-action (CTA) such as a link or code for customers to redeem the offer.
One of the key advantages of using YSO merchant’s dashboard for geo-located campaigns is the ability to reach a highly targeted audience at a relatively low cost. Platforms like Facebook, Instagram, and Twitter have millions of users, and merchants can target their content to specific demographics such as age, location, and interests.
Additionally, YSO merchant’s dashboard offer location-based targeting options that allow you to reach users within a specific geographic area. This can be done by targeting users based on your current location, or by using location-based keywords to reach users who have recently posted about a specific area.
You can also use YSO merchant’s dashboard to track the performance of your geo-located campaign and make adjustments as needed. By analyzing metrics such as engagement, reach, and conversions, merchants can gain valuable insights into what is working and what is not, and make data-driven decisions to improve the effectiveness of their campaigns.
Overall, geo-locating your business through YSO merchant’s dashboard can be an effective way for merchants to drive sales and increase brand awareness among local customers.
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Reward Programs
Reward Programs through YSO merchant’s dashboard typically involve merchants offering incentives, such as discounts or special promotions, to customers who interact with their social media accounts or engage with their content. This can include actions such as liking or sharing a post, following the merchant’s account, or tagging friends in a post. The rewards can be redeemed in-store or online, and the specifics of the program will vary depending on the merchant’s. These types of programs are designed to increase engagement and brand awareness on social media. Reward Programs through YSO merchant’s dashboard can take many forms, depending on the merchants and their goals. Some examples include:
A referral program, where customers are given a unique referral link or code to share with friends and family. When someone uses the link or code to make a purchase, the customer who shared it receives a reward, such as a discount or store credit.
A loyalty program, where customers earn points for engaging with the company's social media accounts or content. These points can be redeemed for discounts, free products, or other rewards.
A sweepstakes or contest, where customers can enter to win prizes by engaging with the company's social media accounts or content. This can include actions such as liking a post, commenting on a post, or sharing a post with friends.
A scavenger hunt, where customers must find and interact with a series of social media posts or accounts in order to win a prize.
The rewards offered through YSO merchant’s dashboard can vary widely, depending on the merchants and their goals. Some companies may offer discounts on products or services, while others may offer free products or exclusive access to events or promotions. It's also common for companies to use social media Reward Programs as a way to build their email list or increase their social media following.
It's worth noting that reward programs can also be combined with other marketing strategies like influencer marketing, email marketing and so on.
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Influencers
Your Social Offers influencers are individuals who have a large following on social media platforms and are able to influence the purchasing decisions of their followers. They are often considered to be experts or thought leaders in a particular niche or industry, and they use their social media accounts to share information, insights, and recommendations with their followers.
Some examples of Your Social Offers influencers include:
Fashion bloggers and Instagrammers
YouTubers and TikTokers who create videos about beauty, lifestyle, travel, and other topics
Fitness and wellness experts who share workout tips and healthy living advice
Celebrity and professional athletes who use social media to connect with fans
Brands often work with Your Social Offers influencers as part of their marketing strategy to reach a specific audience. Influencer marketing involves paying an influencer to create sponsored content or to promote a product or service to their followers. This can include creating sponsored posts, videos, or stories on social media, writing blog posts, or creating YouTube videos.
Influencer marketing can be effective because influencers already have an established relationship with their followers, and their followers trust their opinions and recommendations. This can make it more likely that their followers will purchase a product or service that is recommended by an influencer they trust. Additionally, influencer marketing can help to increase brand awareness and credibility, and it can be more cost-effective than traditional advertising methods.
It is important to note that influencer marketing is becoming more regulated, with the Federal Trade Commission (FTC) in the US and other countries providing guidelines for influencers and brands to disclose sponsored content.
There are simple ways to add social media influencers to your business' social media strategy:
Research and identify influencers in your industry: Look for influencers who align with your brand's values and have a following that is relevant to your target audience.
Reach out to influencers directly: Once you've identified potential influencers, reach out to them via direct message or email. Introduce yourself and your brand, and explain how you think they could be a good fit for your business. Be sure to include details about your budget and any specific goals you have for the partnership.
Offer value: When reaching out to influencers, be sure to offer something of value in return for their partnership. This could be monetary compensation, free products or services, or exclusive access to events or promotions.
Collaborate on content: Once you have an agreement with an influencer, work with them to create content that is relevant to your brand and their followers. This can include sponsored posts, videos, or stories on social media, blog posts, or YouTube videos.
Measure and analyze: It's important to track the performance of your influencer marketing campaigns, so you can measure the ROI and make adjustments as needed. Use tools like Google Analytics or social media analytics to track the engagement and conversions generated by your influencer campaigns.
Be consistent: Building a long-term relationship with influencers can be beneficial for your business. Consistently engaging with them by commenting on their posts, reposting their content and so on can keep the relationship strong.
It's worth noting that influencer marketing is a complex process that requires a lot of research and planning. It's important to be transparent with influencers and to make sure that any sponsored content is clearly labeled as such in order to be compliant with FTC and other countries guidelines.
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Shares
YSO merchant’s dashboard can be a powerful tool for businesses to increase engagement, drive sales, and build brand awareness. Some of the most common types of your social offers include:
Discounts and coupons: Offering discounts and coupons to customers who engage with your social media accounts or content is a great way to drive sales and increase customer loyalty. These offers can be redeemed in-store or online and can be promoted through sponsored posts, stories, or ads on social media.
Exclusive promotions: Offering exclusive promotions or early access to sales or events to customers who follow your social media accounts or engage with your content is a great way to increase engagement and build a sense of community around your brand.
Giveaways and contests: Running giveaways and contests on social media is a great way to increase engagement and build buzz around your brand. These can include actions such as liking a post, commenting on a post, or sharing a post with friends.
Limited-time offers: Creating a sense of urgency around your social media offers by making them available for a limited time only can increase engagement and drive sales.
Influencer marketing: Working with social media influencers to promote your brand, products or services can increase brand awareness and credibility.
Referral program: Offering rewards for customers who refer their friends and family to your business is a great way to increase customer loyalty and drive new sales.
These are just a few examples of the many different types of YSO merchant’s dashboard that merchants can use to increase engagement and drive sales. The specifics of each offer will depend on the merchants and their goals, but the key is to make the offer as compelling and relevant as possible to the target audience.
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Promotions Offers
Promotion offers on YSO merchant’s dashboard are a great way for businesses to increase engagement, drive sales, and build brand awareness. Some examples of promotion offers that merchants can use on social media include:
Limited-time discounts: merchants can use Your Social Offers to offer limited-time discounts on their products or services. This can include flash sales, 24-hour deals, or limited-time discounts that are only available to social media followers.
Free trials or demos: merchants can use Your Social Offers to offer free trials or demos of their products or services. This can be a great way to introduce new customers to the business and encourage them to make a purchase.
Buy-one-get-one-free: merchants can use Your Social Offers to offer buy-one-get-one-free deals on their products or services. This can be a great way to increase sales and encourage customers to make a purchase.
Gift with purchase: merchants can use Your Social Offers to offer a gift with purchase. This can be a physical product or a digital product like e-book, eBook, music or video.
Bundle offers: merchants can use Your Social Offers to offer bundle deals on their products or services. This can include a package of multiple products or services at a discounted price.
Giveaways: merchants can use Your Social Offers to offer giveaways of their products or services. This can be a great way to increase engagement and build buzz around the business.
Social media only deals: merchants can use Your Social Offers to offer deals that are only available to social media followers. This can include special promotions or discounts that are only available to social media followers.
To add promotion offers with social media, businesses can use the following steps:
Decide on the type of promotion offer: Choose the type of promotion offer that best aligns with your business goals and target audience.
Create the offer: Create the offer, such as a limited-time discount, free trial or giveaway, and make sure to include all the details such as the expiration date, the conditions and so on.
Promote the offer: Share the offer on your social media platforms, such as Facebook, Twitter, Instagram, and Pinterest, and use sponsored posts, stories, or ads to reach a wider audience.
Track the performance: Use YSO merchant’s dashboard analytics to track the performance of your promotion offers. This will help you measure the ROI and make adjustments as needed.
Be consistent: To keep your audience engaged, it's important to consistently offer promotions and deals.
It's worth noting that it's important to be transparent with your promotion’s offers, and make sure to include the expiration date, the conditions, and any other details that are important for the customer to know. Additionally, to be compliant with regulations, it's important to make sure that any sponsored content is clearly labeled as such.
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Discounted Gift Cards
A discounted gift card is a type of Your Social Offers that allows customers to purchase a gift card for a business at a discounted price. These gift cards can be used to purchase products or services from the business, and they can be a great way to drive sales and increase customer loyalty.
For example, a merchant can offer a $50 gift card for $40 on their social media platforms by using YSO merchant’s dashboard, or offer a 10% discount on gift cards purchases.
To add discounted gift card offers on social media by using YSO merchant’s dashboard , merchants can use the following steps:
Create the gift card offer: Decide on the amount of the gift card and the discount that will be offered. Be sure to include all the details such as the expiration date, the conditions, and any other important information.
Promote the offer: Share the offer on your social media platforms, such as Facebook, Twitter, Instagram, and Pinterest, and use sponsored posts, stories, or ads to reach a wider audience.
Set up a payment gateway: To accept payment for the gift card offer, you will need to set up a payment gateway on your website or through a third-party provider.
Track the performance: by using YSO merchant’s dashboard you can track the performance of your gift card offers. This will help you measure the ROI and make adjustments as needed.
Follow up with customers: After a customer has purchased a gift card, be sure to follow up with them to ensure that they are satisfied with their purchase and to encourage them to use the gift card.
It's worth noting that it's important to be transparent with your gift card offers, and make sure to include the expiration date, the conditions, and any other details that are important for the customer to know. Additionally, to be compliant with regulations, it's important to make sure that any sponsored content is clearly labeled as such.
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Cash Back Offers
Cash back offers on Your Social Offers are a type of offer that allows customers to receive a percentage or a fixed amount of money back after making a purchase. These offers can be a great way for merchants to drive sales and increase customer loyalty.
For example, a merchant might offer a 10% cash back on all purchases made through their social media platforms, or offer a $10 cash back on purchases over $100.
To add cash back offers on YSO merchant’s dashboard, merchants can use the following steps:
Decide on the cash back offer: Decide on the percentage or fixed amount of cash back that will be offered, and any terms and conditions that apply.
Promote the offer: Share the offer on your social media platforms, such as Facebook, Twitter, Instagram, and Pinterest, and use sponsored posts, stories, or ads to reach a wider audience.
Set up a tracking system: Set up a system to track customer purchases and cash back rewards, this could be a manual process or an automated one using an app or a software.
Track the performance: Use tools like Google Analytics or social media analytics to track the performance of your cash back offers. This will help you measure the
Follow up with customers: After a customer has made a purchase, be sure to follow up with them to ensure that they have received their cash back reward and to encourage them to make future purchases.
It's worth noting that it's important to be transparent with your cash back offers, and make sure to include the expiration date, the conditions, and any other details that are important for the customer to know. Additionally, to be compliant with regulations, it's important to make sure that any sponsored content is clearly labeled as such.